Marketing Executive Duties & Responsibilities
The role and function of a Marketing Executive includes the following duties and responsibilities:
- Evaluating marketing campaigns;
- Monitoring competitor activity;
- Supporting the marketing manager and other colleagues.
- Maintaining and updating customer databases;
- Organising and attending events such as conferences, seminars, receptions and exhibitions;
- Communicating with target audiences and managing customer relationships;
- Sourcing advertising opportunities and placing adverts in the press – local, regional, national and specialist publications – or on the radio, depending on the organisation and the campaign;
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
- Sourcing and securing sponsorship;
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
- Writing and proofreading copy;
- Liaising with designers and printers;
- Organising photo shoots;
- Conducting market research, for example using customer questionnaires and focus groups;
- Contributing to, and developing, marketing plans and strategies;
- Arranging the effective distribution of marketing materials;
- Managing budgets;
Note that this is not an exhaustive list of Marketing Executive duties and responsibilities. Job functions for specific Marketing Executive roles may vary, depending on the industry and type of employer.