Market Researcher Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Market Researcher:

  • B.Sc degree in Statistics, Marketing or related field
  • Proven market research experience
  • Ability to interpret large amounts of data and to multi-task
  • Strong communication and presentation skills
  • Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
  • Search engines, web analytics and business research tools acumen
  • Familiarity with CRM programs
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc)
  • Working knowledge of data warehousing, modelling and mining
  • Strong analytical and critical thinking

Note that this is not an exhaustive list of Market Researcher skill, qualifications and experience. Job requirements for specific Market Researcher roles may vary, depending on the industry and type of employer.

Related

Market Researcher Job description

Market Researcher Salary in Nigeria

Market Researcher Interview questions

Market Researcher Cover letter

Market Researcher CV

Similar job descriptions

Outreach and Partnerships Manager job description

Marketing Assistant job description

Digital Marketing Strategist job description

Channel Marketing Manager job description

Social Media Strategist job description

Content Marketing Manager job description

Public Relations Specialist job description

Public Relations Officer job description

Traffic Acquisition Manager job description

Event Promoter job description

Digital Marketing Director job description

Marketing Officer job description

Media Planner job description

Brand Ambassador job description

Digital Marketing Manager job description

Director of Marketing Analytics job description

SEO Analyst job description

Copy Editor job description

Marketing Director job description

Web Editor job description