Digital Project Manager Duties & Responsibilities

The role and function of a Digital Project Manager includes the following duties and responsibilities:

  • Design and implement digital media campaigns according to business goals
  • Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.
  • Maintain and manage all social media channels
  • Liaise with Marketing, Sales and Product development teams
  • Suggest and implement direct marketing methods
  • Suggest strategies and methods for improvement
  • Work to improve our brand presence 
  • Regularly track and get insights into competitors' strategies
  • Develop and monitor ROI and KPIs
  • Stay up-to-date with digital media technologies and latest trends

Note that this is not an exhaustive list of Digital Project Manager duties and responsibilities. Job functions for specific Digital Project Manager roles may vary, depending on the industry and type of employer.

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