Social Media Specialist Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Specialist:

  • Bachelor’s degree in journalism, communications, marketing, or a related field.
  • 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
  • Multi-tasking and time-management skills, with the ability to prioritize tasks.
  • Ability to work in a fast-paced, high-pressure environment.
  • Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
  • Experience using various analytics software.
  • Working knowledge of HTML and CSS.

Note that this is not an exhaustive list of Social Media Specialist skill, qualifications and experience. Job requirements for specific Social Media Specialist roles may vary, depending on the industry and type of employer.