Market Research Analyst Duties & Responsibilities

The role and function of a Market Research Analyst includes the following duties and responsibilities:

  • Collect and analyze data through modern and traditional methods on consumers, competitors and the market place 
  • Devise and design qualitative and quantitative custom market research projects
  • Perform qualitative and quantitative analyses to identify opportunities for product expansion
  • Apply statistical techniques to interpret data and produce substantiated recommendations.
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text and presenting results
  • Research competitors and compile data for benchmarking
  • Develop strong partnerships with cross-functional teams
  • Advise management on new innovations in the area of market research, and create new ways to meet the needs of a changing marketplace
  • Make recommendations for feasible methods for market penetration
  • Proactively share and present market research reports and data analysis throughout the organization

Note that this is not an exhaustive list of Market Research Analyst duties and responsibilities. Job functions for specific Market Research Analyst roles may vary, depending on the industry and type of employer.