General Manager Duties & Responsibilities

The role and function of a General Manager includes the following duties and responsibilities:

  • Perform market research and complex analysis of possible opportunities
  • Provide suggestions for business growth 
  • Suggest ideas for increasing revenue 
  • Take full profit & loss responsibility 
  • Coordinate employees and supervise and lead lower-level managers
  • Suggest improvements for employee engagement
  • Create, review and implement effective business plans
  • Attend meetings, trainings, seminars and conferences 

Note that this is not an exhaustive list of General Manager duties and responsibilities. Job functions for specific General Manager roles may vary, depending on the industry and type of employer.

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