Email Marketing Manager Duties & Responsibilities

The role and function of an Email Marketing Manager includes the following duties and responsibilities:

  • Manage and build overall email marketing strategy
  • Create various email lists and campaigns
  • Create and design various CTAs and email templates
  • Test every campaigns success
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions 
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions

Note that this is not an exhaustive list of Email Marketing Manager duties and responsibilities. Job functions for specific Email Marketing Manager roles may vary, depending on the industry and type of employer.

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