Director of Marketing Duties & Responsibilities

The role and function of a Director of Marketing includes the following duties and responsibilities:

Leading and overseeing marketing department.
Performing market research to identify trends.
Gaining knowledge of competitors' marketing initiatives.
Creating and executing overall marketing strategies to create awareness of company’s products and services.
Executing launch of new products.
Representing the company and forming strategic partnerships with media, overseeing public relations efforts and writing press releases.
Producing quality online content and managing company's publications.
Creating and overseeing annual marketing plan.
Creating and overseeing annual marketing budget and allocating resources.
Organizing promotional events.

Note that this is not an exhaustive list of Director of Marketing duties and responsibilities. Job functions for specific Director of Marketing roles may vary, depending on the industry and type of employer.

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