Media Buyer Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Media Buyer:

  • B.Sc/BA in Marketing, Advertising or related field
  • Proven experience as Media Buyer or similar role; experience in digital media is preferred
  • Familiarity with media-buying, planning and research
  • Organizational and multitasking abilities
  • Attention to detail
  • Critical thinking skills
  • Interest in following advertising and media trends
  • Working knowledge of media analytics software (e.g. comScore)
  • Excellent communication and negotiation skills

Note that this is not an exhaustive list of Media Buyer skill, qualifications and experience. Job requirements for specific Media Buyer roles may vary, depending on the industry and type of employer.

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