Marketing Director Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Marketing Director:

  • B.Sc/BA in business administration, marketing and communications or relevant field
  • Proven experience as Marketing Director
  • Professional chartered marketer (CIM) is a plus
  • Excellent leadership and organizing skills
  • Analytical and creative thinking
  • Exquisite communication and interpersonal skills
  • Up to speed with current and online marketing techniques and best practices
  • Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
  • Customer-oriented approach with aptitude

Note that this is not an exhaustive list of Marketing Director skill, qualifications and experience. Job requirements for specific Marketing Director roles may vary, depending on the industry and type of employer.