Job Vacancy at CAPAX 360 for a Digital Marketing Specialist, May 2017

CAPAX 360 - Our client, is recruiting suitably qualified candidates, to fill the vacant position below: Job Title: Digital Marketing Specialist Location: Lagos Job Functions Planning, development, and execution of digital programs and campaigns including, SEO/SEM, email, social media, mobile and display campaigns:

• Design, build and maintain the company's social media presence. Including management of digital touchpoints, homepage and landing pages
• Increase brand awareness, promote company’s products and drive prospects to conversion
• Initiate effective marketing campaigns online and translate business goals into successful marketing campaigns
• Evaluate emerging technologies, keep the company at the forefront of digital media.
• Provide thought leadership and perspective for adoption on online brand communication
• Identify trends and insights, optimize spending and performance based on insight
• Collaborate with agencies and other vendor partners
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
• Ensure integrated marketing communications for all campaigns. Leverage events, PR, conferences, seminars and exhibitions online on relevant social media channels
• Measure and report performance of all digital marketing campaigns
• Evaluating customer research, market conditions, and competitor data
• Responsible for planning and budgetary control of all digital marketing