Content Marketing Manager Duties & Responsibilities

The role and function of a Content Marketing Manager includes the following duties and responsibilities:

  • Create X amount of free resources each month to drive leads, subscribers, awareness
  • Experience in creating various types of content such as ebooks, whitepapers, infographics, guides, blogs, etc.
  • Manage and develop a blogging strategy
  • Grow our subscriber base 
  • Work with designers, product marketing, sales, and external influencers and other industry experts 
  • Adhere to the internal policies and procedures

Note that this is not an exhaustive list of Content Marketing Manager duties and responsibilities. Job functions for specific Content Marketing Manager roles may vary, depending on the industry and type of employer.

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