Marketing Analyst Job Description

What is the job description of a Marketing Analyst? What are the duties and responsibilities of a Marketing Analyst? What does a Marketing Analyst do?

Job description of a Marketing Analyst

Marketing analysts collect and interpret information about market conditions and consumer behavior to help businesses make less risky decisions when launching new products, pricing products and services, and entering new markets.

This Marketing Analyst job description example includes the list of most important Marketing Analyst duties and responsibilities as shown below. It can be modified to fit the specific Marketing Analyst profile you're trying to fill as a recruiter or job seeker.

Marketing Analyst Duties and Responsibilities

Marketing Analyst job description should contain a variety of functions and roles including:

  • Gathering and analyzing data.
  • Reporting to marketing managers and coordinators.
  • Determining future trends.
  • Communicating with customers, competitors and suppliers.
  • Developing strategies to improve market reach.
  • Monitoring customer bases and identifying new ones.
  • Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
  • Designing market surveys.

Marketing Analyst Requirements / Skills / Qualifications

Marketing Analyst job description should include these common skills and qualifications:

  • Bachelor's degree in statistics, mathematics, social sciences, marketing etc.
  • x years' experience working in marketing.
  • Additional related short courses beneficial.
  • Proven data interpretation skills.

As a hiring manager, recruiting an ideal Marketing Analyst starts with crafting a good job description. Use this Marketing Analyst job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Marketing Analyst may also reference it in preparation for the interview.