Media Manager Job Description

What is the job description of a Media Manager? What are the duties and responsibilities of a Media Manager? What does a Media Manager do?

Job description of a Media Manager

Media Managers are communication specialists who develop and implement all targeted content for various media platforms. They research, write, proofread and edit all media content, implement and manage media campaigns, and deliver public relations and communications plans.

This Media Manager job description example includes the list of most important Media Manager duties and responsibilities as shown below. It can be modified to fit the specific Media Manager profile you're trying to fill as a recruiter or job seeker.

Media Manager Duties and Responsibilities

Media Manager job description should contain a variety of functions and roles including:

  • Identify press opportunities through evolving issues.
  • Develop content for dissemination via press releases, social media, websites and other distribution channels.
  • Ensure that key messages align with vital business strategies.
  • Serve as the organization’s media liaison and formal spokesperson.
  • Build and manage the organization's social media profile and presence.
  • Promote additional projects to support new product launches.
  • Build long-term relationships with media influencers.
  • Appropriately manage the organization’s media budget.
  • Conduct press conferences and briefings.
  • Scan media marketplace to keep up-to-date on the latest media trends.
  • Monitor online and offline campaigns, and report on results.
  • Negotiate with media channels to close competitive deals.

Media Manager Requirements / Skills / Qualifications

Media Manager job description should include these common skills and qualifications:

  • Bachelors degree in Communications/Media or related (essential).
  • x years of work experience as a Media Manager or similar.
  • Demonstrable experience with building effective media campaigns.
  • Natural leader who displays strong decision-making and attention to detail.
  • Ability to work under pressure and meet deadlines.
  • Ability to work independently and as part of a team.
  • Excellent interpersonal, communication and public speaking skills.
  • Ability to create appropriate content for dissemination via press releases, social media, websites and other distribution channels.
  • Ability to conduct press conferences and briefings.
  • Ability to nurture long-term relationships with key media influencers.
  • Analytical thinker with strong conceptual and research skills.

As a hiring manager, recruiting an ideal Media Manager starts with crafting a good job description. Use this Media Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Media Manager may also reference it in preparation for the interview.