Advertising Account Executive Job Description

What is the job description of an Advertising Account Executive? What are the duties and responsibilities of an Advertising Account Executive? What does an Advertising Account Executive do?

Job description of an Advertising Account Executive

Advertising account executives (or simply account executives) are the main liaison between advertising and media agencies and their clients. The role is a combination of sales or business development activities and customer relationship management.

Account executives meet with clients to get a thorough understanding of their advertising and promotional needs, the budgets earmarked for these activities, target audience and other critical demographics, market and competition information and any other relevant details.

They then manage and coordinate advertising and promotional campaigns post client approval, track budgets and costs, and ensure that the projects run smoothly. Advertising Account Executives stay in touch with the past clients and solicit new business by presenting proposals or pitches in collaboration with other members of the agency.

This Advertising Account Executive job description example includes the list of most important Advertising Account Executive duties and responsibilities as shown below. It can be modified to fit the specific Advertising Account Executive profile you're trying to fill as a recruiter or job seeker.

Advertising Account Executive Duties and Responsibilities

Advertising Account Executive job description should contain a variety of functions and roles including:

  • Passing proposals to appropriate media/creative staff
  • Negotiating time-scales and budgets
  • Consulting clients about campaign requirements
  • Presenting campaign pitches and costs to clients
  • Monitoring work progress and keeping in contact with clients at all stages
  • Financial administration.
  • Delivering final products for review
  • Report writing
  • Staff supervision

Advertising Account Executive Requirements / Skills / Qualifications

Advertising Account Executive job description should include these common skills and qualifications:

  • Degree in advertising, business, marketing or a related field
  • Attention to detail and organizational skills
  • Excellent interpersonal skills
  • Great communication and presentation skills
  • Sense of urgency and ability to meet tight deadlines
  • Sound understanding of the advertising and marketing industry and current trends
  • Experience with Adobe Creative Suite and Microsoft Office are common job requirements
  • Customer relationship management (CRM) or enterprise resource planning (ERP) tool knowledge, if the job description includes generating and qualifying sales leads.

As a hiring manager, recruiting an ideal Advertising Account Executive starts with crafting a good job description. Use this Advertising Account Executive job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of an Advertising Account Executive may also reference it in preparation for the interview.