Marketing Analyst Duties & Responsibilities

The role and function of a Marketing Analyst includes the following duties and responsibilities:

  • Gathering and analyzing data.
  • Reporting to marketing managers and coordinators.
  • Determining future trends.
  • Communicating with customers, competitors and suppliers.
  • Developing strategies to improve market reach.
  • Monitoring customer bases and identifying new ones.
  • Preparing detailed reports on consumer behavior, competitors' activities, outcomes, and sales.
  • Designing market surveys.

Note that this is not an exhaustive list of Marketing Analyst duties and responsibilities. Job functions for specific Marketing Analyst roles may vary, depending on the industry and type of employer.

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