Social Media Manager Job Description

What is the job description of a Social Media Manager? What are the duties and responsibilities of a Social Media Manager? What does a Social Media Manager do?

Job description of a Social Media Manager

Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

Social Media Managers are responsible for creating original text and video content, managing posts and responding to followers. Social Media Managers manage brand image on social media in a cohesive way to achieve marketing goals.

This Social Media Manager job description example includes the list of most important Social Media Manager duties and responsibilities as shown below. It can be modified to fit the specific Social Media Manager profile you're trying to fill as a recruiter or job seeker.

Social Media Manager Duties and Responsibilities

Social Media Manager job description should contain a variety of functions and roles including:

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Social Media Manager Requirements / Skills / Qualifications

Social Media Manager job description should include these common skills and qualifications:

  • B.Sc degree in Marketing or relevant field
  • Proven work experience as a Social media manager
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics

As a hiring manager, recruiting an ideal Social Media Manager starts with crafting a good job description. Use this Social Media Manager job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Social Media Manager may also reference it in preparation for the interview.