Job at Ted Iwere Publishing Limited for Marketing Executive

⏲ Dec 21, 2017, 6:40 PM
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Ted Iwere Publishing Limited - We own and manage Nigeria SME Forum. We address the problems, aspirations, issues and needs of Owners and Managers of small businesses, and partner with big businesses that speak small business as a second language. We are recruiting to fill the position below: Job Title: Marketing Executive Location: Lagos Descrition

Nigeria SME Forum (www.nigeriasmeforum.org) - Is an online SME platform that addresses some major problems SMEs face in Nigeria. The SME forum was built to address the PAIN (Problems, Aspirations, Issues, Needs) of Small Business Owners.
To keep Small Business Owners informed about access to finance, expertise, markets and resources that they need to start, run and grow their businesses, and support them with training, mentoring and consulting services.
To provide a platform for Small Business Owners to share text, audio, video and other content, boost their online presence and reinforce their reputation as thought leaders. To be a meeting place for highly-motivated Small Business Owners to network and offer solutions and support to one another in all areas of business and life. To enrich the learning experience of Small Business Owners, through practical and insightful articles, live and online classes, books, workshops, courses, seminars, and exhibitions.

Job Description

This role is will be responsible for all aspects of marketing strategy and execution, using digital channels to acquire new customers and activate existing ones.
This candidate should have a track-record of driving significant revenue impact ideally in a marketplace environment and the capacity to attract, build and lead a multi-functional team of top-level, high-performing marketing leaders.
The CDMO will report to, and work closely with, the Chief Executive Officer and work effectively with the entire management team.

Responsibilities

Develop and own marketing strategy and execution across key channels including website, email, SEO, affiliate marketing, mobile apps, co-marketing, PR, web & mobile advertising, social and events to drive revenues, enterprise sales, and partner engagement.
Define and implement protocol to track major and minor KPIs throughout the marketing department
Analyze the competition and review results of market research adjusting the company’s marketing strategy accordingly
Drive growth through both B-C and B-B-C distribution channels using digital as well as non-digital tactics.
Develop customer segmentation, competitive analysis/market intelligence, prospecting, lead generation, and channel management
Leverage data and analytics to drive business and customer insights
Create and measure focal metrics around the business such as conversion rates, user acquisition, user satisfaction as well as renewal and engagement rates
Manage agency roster and relationships for digital and media partners

Education and Experience

At least 1 year of marketing in a consumer business, bringing experience building strong brands for companies with best-in-class digital experiences for large, global audiences.
Proven ability to drive results by consistently seizing opportunities to push the envelope to drive outsize performance in key metrics.
Expertise generating, prioritizing, testing, and delivering on ideas that could drive 10 percent growth as well as 10x growth.
History of innovation in online B2B or BtoC marketing.
At least 1 year of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
Track record building and leading a high-performing, cross-functional team of at least 15 people across branding, PR, digital, analytics, acquisition, and retention.
Core Digital Marketing Skills with a proven record.
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target customers and in creatively devising and leading across all off-line and on-line channels marketing campaigns that engage, educate and motivate
Strong computer skills
Up-to-date with the latest trends and best practices in traditional and online marketing and measurement
Excellent interpersonal, leadership, organizational and oral/verbal communication skills.
The position is located in Lekki, Lagos.
Minimum of HND/B.Sc in IT Engineering, Computer Science, Marketing or related fields.

Skills and Competencies:

A personality that is leadership-driven, goal-focused, self-motivated, creative, flexible and adaptable to new situations.
Strong strategic and creative thinker.
Financial Planning and Strategy.
Marketing Concepts.
People Management.
Sales Planning.
Competitive Analysis.
Strong creative and strategic problem-solving skills.
Strong people leadership experience managing large teams or direct reports with a demonstrated record of recruiting, retaining and training top talent.
Product Development.
Client Relationships.
Creative Services.