Head of Marketing at MacTay Consulting

MacTay Consulting - We are one of the first and leading management consulting firm in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organisations through customized solutions that meet our clients’ needs. We have a proven track record of providing excellent services that impact our clients’ businesses.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos
Employment Type: Full-time

Job Responsibilities

• Responsible for the micro-segmentation of the subs base and designing suitable promotions to activate dormant subscribers and stimulation of the subscriber base to achieve incremental revenue from the different segments.
• Provide feedback into product development and service offers and participate in their development; collaborate to create, launch, and track performance of mobile telecom product and service offerings.
• Handle feasibility of new products based on marketing research and consumer insights, development of value propositions, launch of products and their performance measurement
• Develop, establish, and maintain marketing strategies to meet organizational objectives.
• Plan and implement strategies to identify and penetrate new segments of the market for acquisition and delivering desired organizational targets.
• Responsible for planning, implementation & review of various programs related to acquisition, retention, revenue enhancement & tie-ups under the assigned segments/categories
• Design and implement consumer schemes and promotions to increase delight among existing and prospective customers.

Job Requirements

• Candidates should possess a Bachelor's Degree qualification
• Minimum of 15 years of experience in managing data.
• Proven ability to identify opportunities and deliver effective strategies to generate results.
• Experienced in strategic marketing planning and product development.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.

Application Deadline 25th March, 2021.