Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

216.

An advantage of electronic marketing is that__________

A.

Network is not always available

B.

Time restriction is non-existent

C.

It is less useful for products that need physical demonstration

D.

There is limitation on advertising space

Correct answer is B

No explanation has been provided for this answer.

217.

The activities that stimulate the purchase of a retail outlet is_____

A.

Selling

B.

Merchandising

C.

Prospecting

D.

Advertising

Correct answer is A

No explanation has been provided for this answer.

218.

Which element of the marketing mix is applicable when a company offers a 50 credit terms to its customers? 

A.

Product

B.

Price

C.

Place

D.

Promotion

Correct answer is C

No explanation has been provided for this answer.

219.

In consumer behaviour, an individual's relatives Vould be considered as__________-

A.

A personal influence.

B.

A reference group influence.

C.

An institutional influence

D.

A perpetual influence.

Correct answer is A

No explanation has been provided for this answer.

220.

An activity or process undertaken by a company to acquire raw materials is______________-

A.

Consumer buying behaviour

B.

Marketing intelligence.

C.

Organizational buying behaviour.

D.

Marketing research

Correct answer is C

No explanation has been provided for this answer.