Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

196.

How many groups of buyer make an industrial market?

A.

Three

B.

Four

C.

Five

D.

Six

Correct answer is B

No explanation has been provided for this answer.

197.

Products that are purchased for use in the production, of goods for resale are

A.

specialty goods

B.

industrial goods

C.

consumer goods

D.

unsought goods

Correct answer is B

No explanation has been provided for this answer.

198.

Which of the following is not a step of marketing research process?

A.

Definition of the problem and objective

B.

Development of the research plan

C.

Collection of information

D.

Implementation of findings

Correct answer is A

No explanation has been provided for this answer.

199.

The selling concept is practiced aggressively with

A.

convenience goods

B.

industrial goods

C.

specialty goods

D.

unsought goods

Correct answer is D

No explanation has been provided for this answer.

200.

A method of engaging in international marketing by which a company gives another the right to use its patent and trademark for a fee is

A.

consortium

B.

importing

C.

licensing

D.

exporting

Correct answer is C

No explanation has been provided for this answer.