Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

206.

Which of the following is not a factor influencing the choice of distribution channel?

A.

Company goals and objectives

B.

Brand of the product

C.

Consumer consideration

D.

Nature of the product

Correct answer is B

No explanation has been provided for this answer.

207.

Which of these terms influences the buyer in a target market?

A.

Marketing concept

B.

Marketing mix

C.

Marketing research

D.

Marketing process

Correct answer is A

No explanation has been provided for this answer.

208.

If a company sells its 50kg bag of cement at N2.000 in Lagos and N2.500 in Kano, the pricing strategy adopted by the company is________

A.

Penetration pricing.

B.

Cost-plus pricing.

C.

Competitive pricing.

D.

Geographic pricing

Correct answer is D

No explanation has been provided for this answer.

209.

A medium of advertising that has the advantage of mass audience is

A.

Newspaper.

B.

Bill board.

C.

Radio

D.

Magazine

Correct answer is A

No explanation has been provided for this answer.

210.

A company's programme of "buy one product and get one Fee" is an example of_____

A.

Advertising.

B.

Personal selling.

C.

Sales promotion.

D.

Publicity.

Correct answer is C

No explanation has been provided for this answer.