Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

211.

A marketing philosophy which propagates the delivery of satisfaction to customers is_________

A.

Product concept.

B.

Production concept

C.

Marketing concept.

D.

Selling concept.

Correct answer is A

No explanation has been provided for this answer.

212.

An arrangement whereby an organization charges a fee or royalty for the use of its technology in international marketing is__________

A.

Licensing.

B.

Franchising.

C.

Joint venture.

D.

Strategic alliance.

Correct answer is A

No explanation has been provided for this answer.

213.

Which of the following factors is not a price determinant?

A.

Cost of production

B.

Cost of research

C.

Product brand

D.

Expected profit

Correct answer is C

No explanation has been provided for this answer.

214.

The source of fund for Mr. John who got his capital from the money he kept in bank is_____________

A.

Personal savings.

B.

Bank loan.

C.

Plough-back profit.

D.

Bank overdraft.

Correct answer is A

No explanation has been provided for this answer.

215.

One of the stages in the marketing research process is________

A.

Problem definition.

B.

Market segmentation.

C.

Silk, quota allocation.

D.

Market share determination.

Correct answer is A

No explanation has been provided for this answer.