Prepare for your Marketing exam with our growing list of marketing past questions and answers.
A marketing philosophy which propagates the delivery of satisfaction to customers is_________
Product concept.
Production concept
Marketing concept.
Selling concept.
Correct answer is A
No explanation has been provided for this answer.
Licensing.
Franchising.
Joint venture.
Strategic alliance.
Correct answer is A
No explanation has been provided for this answer.
Which of the following factors is not a price determinant?
Cost of production
Cost of research
Product brand
Expected profit
Correct answer is C
No explanation has been provided for this answer.
The source of fund for Mr. John who got his capital from the money he kept in bank is_____________
Personal savings.
Bank loan.
Plough-back profit.
Bank overdraft.
Correct answer is A
No explanation has been provided for this answer.
One of the stages in the marketing research process is________
Problem definition.
Market segmentation.
Silk, quota allocation.
Market share determination.
Correct answer is A
No explanation has been provided for this answer.