Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

16.

Use the following information to answer this question

OJ Ltd is a bakery that produces bread and confectioneries while Ernest Super Market buys its products.

This is an example of

A.

a reseller market

B.

a consumer market

C.

an industrial market

D.

a government market

Correct answer is A

OJ Ltd, being a bakery that produces bread and confectioneries, is an example of a supplier operating in the reseller market. The reseller market consists of businesses that purchase products or services with the intention of reselling them to customers, rather than using them directly for their own operations. In this case, OJ Ltd sells its bakery products to Ernest Super Market, which acts as a reseller by purchasing the products for resale to consumers.

17.

A form of sales promotion that rewards customers for consistently purchasing a company's product is

A.

sales contest

B.

quantity discount

C.

loyalty scheme

D.

promotional allowance

Correct answer is C

A form of sales promotion that rewards customers for consistently purchasing a company's product is a loyalty scheme. A loyalty scheme, also known as a customer loyalty program or rewards program, is designed to incentivize and reward customers for their continued loyalty and repeated purchases. Customers who participate in a loyalty scheme earn points, rewards, or other benefits based on their purchases or other predefined criteria. These rewards can include discounts, free products, exclusive offers, access to special events, or other incentives. By implementing a loyalty scheme, businesses aim to foster customer loyalty, increase customer retention, and encourage repeat purchases, ultimately strengthening the relationship between the customer and the company.

18.

The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is

A.

production concept

B.

product concept

C.

societal concept

D.

selling concept

Correct answer is D

The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company's products. The organization must, therefore, undertake an aggressive selling and promotion effort.

19.

A delivery note that accompanies goods to the buyer shows

A.

discount on goods bought

B.

quality of goods bought

C.

price of goods bought

D.

quantity of goods bought

Correct answer is D

The delivery note specifies the quantity of goods being delivered to the buyer. It may include details such as the number of units, weight, volume, or any other relevant measurement unit for the specific goods.

20.

An orientation that holds that a company's decision should include consumer satisfaction and community development is

A.

selling product

B.

societal marketing concept

C.

production concept

D.

product concept

Correct answer is B

Societal responsiblity of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumer's wants, the company;s requirements, but also societal's long term interests.