The concept applied by XYZ Ltd that uses aggressive promo...
The concept applied by XYZ Ltd that uses aggressive promotional efforts to attract customers to buy its brand of cosmetics is
production concept
product concept
societal concept
selling concept
Correct answer is D
The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company's products. The organization must, therefore, undertake an aggressive selling and promotion effort.
The term Marketing mix describes: ...
The tools used by marketers to pursue their objectives in the market is marketing_______ ...
Sales promotion is important because it enables a business to ...
Coupon is used as a sale promotional tool targeted at ...
An element of the external marketing environment is_____________ ...
Which of the following is not a step of marketing research process? ...