Marketing Questions and Answers

Convenience goods are those that the customer purchases frequently, immediately, and with minimum effort. Soaps and newspapers are considered convenience goods.

The quantity of the product would not typically be considered by a cement manufacturing firm in the choice of transportation mode for its goods. The quantity of the product being transported is not a determining factor in selecting the mode of transportation. Instead, factors such as the cost of the mode, availability of the mode, and government policies (such as regulations or subsidies) regarding transportation modes would be more relevant considerations for the cement manufacturing firm. The firm would evaluate the cost-effectiveness of different transportation modes, the availability and reliability of those modes in meeting their shipping requirements, and any relevant government policies or regulations that may impact their choice of transportation.

An organizational factor that influences a manager's decision to buy raw materials from a particular source is the company's image. The image of a company refers to its reputation, brand perception, and how it is viewed by customers, suppliers, and the general public. A positive company image can be a significant factor in supplier selection decisions as managers may prefer to associate their organization with reputable and reliable suppliers. A strong company image can contribute to building trust, credibility, and perceived quality, which are important considerations when choosing suppliers for raw materials.

A person who carries out point-of-sales promotion is a merchandiser. A merchandiser is responsible for promoting and marketing products at the point of sale, typically within a retail environment. They work closely with retailers to ensure that products are displayed effectively, attractively, and prominently to maximize sales. Merchandisers may set up product displays, arrange product placements, create eye-catching signage, provide product information to customers, and implement promotional activities to drive sales at the point of sale. Their role is to enhance the visibility and appeal of products to encourage customers to make purchases.

Based on the information provided, the most likely reason for the formation of the organization by the yam sellers in Alesinloye trading area in Kano would be to protect the interest of its members.