Marketing Questions and Answers

Financial firms are not typically considered marketing intermediaries. Marketing intermediaries are organizations or entities that facilitate the distribution of products or services from the producer to the end consumer. They play a role in the distribution channel by connecting producers with consumers and ensuring that products reach their intended market. Major distributors, wholesalers, and retailers are all examples of marketing intermediaries as they are involved in the movement and sale of products. Financial firms, on the other hand, primarily deal with financial services such as banking, investment, or insurance, and do not have a direct role in the physical distribution of products.

The illustration that would be used to distribute the health application developed by BIK Ltd is "Producer -------------> Consumer." In this scenario, BIK Ltd, as the producer, directly provides the health application to the end consumer. This distribution model bypasses the involvement of intermediaries such as retailers, wholesalers, or agents. BIK Ltd may distribute the application through app stores, its website, or other online platforms where consumers can directly access and download the application to their devices. This direct distribution approach allows BIK Ltd to have more control over the distribution process and ensures that the health application reaches the end consumer efficiently.

The means that would be used by BIK Ltd to make the health application available to the target market is the Internet. The Internet is a widely used platform for the distribution of digital services, including applications. By making the health application available on the Internet, BIK Ltd can reach a broad audience and make the service easily accessible to the target market. Users can download the application from app stores or the company's website, allowing them to access and use the health application on their devices. The Internet provides a convenient and efficient channel for distributing digital products and services like applications.

Market orientation is a customer -centered approach to product design. It involves market research aimed at determining what customers view as their immediate needs, primary concerns, or personal preference within a particular product category.

Primary product are natural raw materials, it include: crude oil, coal, iron ore, agricultural products etc.