Marketing questions and answers

Marketing Questions and Answers

Prepare for your Marketing exam with our growing list of marketing past questions and answers.

61.

A set of controllable variables that a firm uses to pursue it's objectives is 

A.

product mix

B.

product concept

C.

selling concept

D.

marketing mix

Correct answer is D

No explanation has been provided for this answer.

62.

Which of the following business orientations stresses that promotional efforts are necessary before customers buy a product?

A.

production concept

B.

product concept

C.

selling concept

D.

marketing concept

Correct answer is C

No explanation has been provided for this answer.

63.

A company's orientation that concentrates on mass distribution and low cost of it's products is a 

A.

product concept

B.

production concept

C.

marketing concept

D.

selling concept

Correct answer is B

No explanation has been provided for this answer.

64.

Which of the following marketing terms is applied to a buyer that obtains a desired product by offering something in return?

A.

Needs

B.

Wants

C.

Demand

D.

Exchange

Correct answer is D

No explanation has been provided for this answer.

65.

The first institution to introduce a degree programme in marketing in Nigeria is University of

A.

Ibadan

B.

Nigeria, Nsukka

C.

Lagos

D.

Jos

Correct answer is B

No explanation has been provided for this answer.