Prepare for your Marketing exam with our growing list of marketing past questions and answers.
An information required for marketing planning is
product quality control mechanism
company's recruitment policy
previous year's sales volume
company's finacial policy
Correct answer is C
No explanation has been provided for this answer.
intelligence
research
audit
planning
Correct answer is C
No explanation has been provided for this answer.
The last stage in the consumer buying decision process is
information search
evaluation of alternatives
problem recognition
post-purchase decision
Correct answer is D
No explanation has been provided for this answer.
At what stage in the buying process does a consumer consider product attributes of valuable brands?
Alternative search
Alternative evaluation
Purchase decision
Post-purchase decision
Correct answer is B
No explanation has been provided for this answer.
Which of the following statements explains an organizational market
Buyers are widespread
Buyers are price conscious
Purchasing is on first-come, first-serve basis
Purchasing is done by trained personnel
Correct answer is B
No explanation has been provided for this answer.