Head of Sales and Marketing at Lakowe Lakes Golf & Country Estate

Lakowe Lakes Golf & Country Estate, often described as ‘West Africa’s best kept secret’, is a beautiful, luxury community nestled in a peaceful neighbourhood about 35km from the hustle and bustle of Lagos.

We are recruiting to fill the position below:

Job Title: Head of Sales and Marketing

Location: Lagos
Employment Type: Full-time

Job Objectives

• The Head of Sales and Marketing at Lakowe Lakes Golf and Country Estate will be expected to define and implement the sales and marketing strategy for Lakowe Lakes Hospitality Limited
• The overarching objective is to enhance guest satisfaction and provide strong sources of revenue generation.

Core Responsibilities And Key Result Areas
Strategic Implementation:

• Set overall strategy for sales and marketing of individual projects (which channels to use, lead management, etc.) with senior management
• Define the target customers’ segmentation
• Attend sales strategy meetings to provide input on weekly and overall sales strategy
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
• Suggest innovative marketing ideas and develops deployment strategies to continue to grow market share.
• Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources 
• Establish outstanding relationships within the market place
• Review the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position

External And Internal Client Relationships Management:

• Develop strong partnerships with local organizations to further increase brand / product awareness
• Develop and manage internal key stakeholder relationships
• Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Lakowe Lakes
• Gain understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program / event
• Develop strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events
• Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their event or visit

Leadership:

• Function as the leader of the property’s sales department
• Develop sales goals and strategies and verifies alignment with the brand’s business strategy
• Execute the sales strategy in order to meet individual booking goals for both self and staff
• Verify that the Sales team leverages on Mixta Nigeria’s Client’s Database to full potential
• Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover
• Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates
• Transfers functional knowledge and develops group sales skills of other discipline managers
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
• Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements
• Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market
• Creates effective structures, processes, jobs and performance management systems are in place
• Sets goals and expectations for direct reports, aligns performance and rewards, addresses performance issues and holds staff accountable for successful results
• Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR
• Supports tools and training resources to educate sales associates on winning catering solutions
• Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans

Educational Requirements and Experience

• A good first degree in Business sales and marketing or hospitality management 
• Possession of a Post graduate degree in Business  Administration or related field is an added advantage.
• Minimum of 5 - 6 years experience in a similar role.

Professional Requirement

• Membership of a professional Sales or Marketing Institution or any recognized hospitality association.

Knowledge Requirements:

• Knowledge of Hospitality Sales and Marketing
• Knowledge of Revenue Management strategies.

Skill Requirements:

• Time Management
• Interpersonal Skills
• Emotional Intelligence
• Strong Communication Skills
• Strong Negotiation and Conflict Resolution Strategy
• Analytical Ability
• Meeting Management
• Report Writing

Personal Abilities:

• Confidentiality
• Objectivity
• Attention to Detail
• Integrity
• Emphatic.

How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 15th May, 2021.