Graduate Field Sales Executives recruitment in a Fast Moving Consumer Goods Company
Adexen Recruitment Agency - Our client, a large company operating in
West Africa, specialized in the importation and distribution of
different products from branded foods, to fast moving consumer goods,
for the best multi-nationals in the world, is currently recruiting to
fill the position below:
Job Title: Field Sales Executive
Job Reference: 1219
Location: Nigeria
Function: Commercial & Communication
Job Description
- The Field Sales Executive represents one specific beverage
product in their area, gaining the customers confidence, securing the
availability and visibility at POS and being responsible of the
continuous volume growth.
- S/He will constantly detect business opportunities and trends in
their area, build up a strong network of decision makers, possessing
strong negotiation skills, and fostering a solution-oriented mindset.
'Living' the product On Premise Culture:
- Assume and live the product OP Culture. Creation of 'kindred spirits'
- Seen as a credible and knowledgeable person to know in the On
Premise. Demonstrates that they are seen as a 'Do it now' person by
influential contacts, brilliant knowledge and leverage of all brand
properties
- Live and breathe the nightlife environment
- Engage key consumers through innovative activation that differentiates product from other drinks.
- Take responsibility for personal development and development as a Trade Marketing Manager
Communication:
- On premise Know-how and product culture transfer to our customers
- Permanent teamwork with other Trade Marketing Manager and communication with National On Premise Manager
- Develop relative industry relationships (DJs, Promoters, Endemic Magazines, etc.) that results in business building initiatives
Event Activation:
- Ensure availability and premium High 5 execution around 3rd
party and product events. Negotiate and execute, pro-actively searching
for opportunities to implement creative elements that drive brand image
and to offset money
- Attendance on key 3rd party and product events
- Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations
Territory Management:
- Grow & protect On Premise accounts in the Area. Permanent
analysis of the territory and account specific business to find
opportunities and to drive distribution
- Correct positioning of the brand and the product portfolio in the territory
- Drive cooperation with the local Distributor's Sales Force in order to reach an adequate numeric distribution
- Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing
- Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning
- Set volume goals with each account that includes execution
against product KPI's. Review business volume and all business building
initiatives permanently
Administration:
- Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS …)
- Fulfillment of report dead lines
- Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools
- Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value
Market research:
- Observation and reports of competitor activities
- Active search of new opportunities for the Business in the region
- Identification of EPC outlets
On Premise Marketing:
- Putting the On Premise marketing strategy into practice
- Maintain and utilize tools appropriately (Point of sale
materials) to drive vertical growth. Ensure that all marketing tools are
staged in the right accounts according to international on -premise
guidelines
- Engage and differentiate the brand through innovative support
following the On Premise vision of bringing added value to our customers
Key Priorities:
- Securing the fulfilling of all International and national On
Premise guidelines and the execution standards to reach a vertical
growth in their customers. Continuously tracking of results accordingly
High 5 Execution:
- Perfect Serve: Ensure a cold product can is given to consumer when ordered as part of a mixer or as a stand-alone beverage
- Right Price: Encourage the optimum price for product in all managed accounts as per international guidelines
- Menu placements: Ensures products are listed as per
international guidelines on each menu as a stand-alone beverage and as
part of a long drink
- Perfect Visibility: Stages perfect visibility in order to optimize sales
- Consumption Activation: Sells in appropriate consumption activation tools and communication pieces
Expectations
- University degree preferred (Business, Marketing or similar)
- Minimum of 4 years experience in sales and marketing in FMCG with track record of success
- Strong On Premise industry knowledge, contacts and experience in the On Premise
- Business and scene savvy, committed, passionate and able to live late night lifestyle
- Must be proficient in EDV (Word, Excel, Power Point, etc.)
- Solution oriented and 'Do-it-now' attitude
- Strong Personality, Presence, Strong Work Ethic, Style,
Persistent, Reliable, Self-Aware, Sociable, Flexible Availability,
Self-motivated, ambitious
- Able to manage time and workload to optimize effectiveness and efficiency
- Self-starter
- Ability to work with minimal supervision
- Clear understanding of markets, sales & distribution, competition activity, consumer behavior in FMCG context
- Excellent written & spoken English
- Strong Analytical & Planning skills
- Outstanding local market knowledge, contacts and experience in “the scene
- Ability to manage and cultivate good relationships
- Negotiation and Objection Handling skills.
How to Apply
Interested and qualified candidates should:
Click here to apply