Category Manager, Home Care at Unilever Nigeria Plc

Unilever Nigeria Plc - Welcome to Unilever, a global multinational and fast-moving consumer goods (FMCG) company with products sold in over 190 countries and more than 2 billion consumers across the world who use our amazing products everyday!

We are recruiting to fill the position below:

Job Title: Category Manager, Home Care

Job ID: R-33862
Location: Lagos

Main Purpose

• Mainly responsible for the deployment and execution of category marketing plans across multiple platforms.
• Manage and grow Home Care category through category-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
• Achieve category share and profitable NPS/profit growth targets through translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
• Champion the consumer needs and category passion within the overall business
• Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow category share
• Deliver market and customer-knowledge driven input into innovation platform projects and category planning to ensure requirements of brands will be met in the future.
• Lead market implementation of those platforms and develop world-class activation mix.

Main Accountabilities

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent product (insights), category strategy and product quality requirements on the cross-functional discounter team
• Champion optimal launch of innovation platform
• Work with communication team to ensure single minded communication message is created in line with the category building communication plan, consistent with category needs.
• Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
• Develop & lead implementation of activation platforms and ideas based on the category vision plan and work with agencies for RM, PR, BTL deliverables for the category.
• Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
• Pro-actively feed market, category and customer requirements into platform innovation projects

Critical success Factors for the Job
Relevant Experience (Essential):

• Four (4) to (6) six years relevant experience in category management in a Fast-Moving-Consumer Goods (FMCG) environment.
• Business Management and Category development experience will be an added advantage.
• Good understanding of Business Financial with the view of growing profitable brands.

Key Competencies (SOL’s):

• Purpose & Service
• Personal Mastery
• Agility
• Business Acumen
• Talent Catalyst
• Consumer Love
• Passion for High Performance.

Functional Skills:

• Show Empathy & Curiosity
• Generate Powerful Insight
• Design & Nurture Exceptional Product Experiences
• Lead & Inspire Bold Creative Work
• Create Agile Integrated Engagement Plans
• Executive Flawlessly, Track & Optimize.
• Transform Data Into Action
• Craft and Champion Purposeful Brands
• Create Focused Growth Strategies and Plan
• Generate Breakthrough Ideas

Other Functional Skills:

• Category Management
• Information Management
• Marketing.

General Skills:

• Business strategy and formulation
• Business Planning and implementation
• Project Management
• Change Management
• Commercial Acumen.

Key Environment
Internal Stakeholders the role interface with:

• Category Leads
• CD Director
• CCBTs
• Supply Chain
• MIS Manager
• R & D
• Regulatory Affairs
• Finance
• Quality.
• Brand Managers and Assistants
• Key Account Managers
• Channel & Category Development Managers
• CCM & CMI

External Stakeholders the role interface with:

• Brand Agencies
• Media Agencies
• Pack Design
• Marketing Research Agencies
• Public Relation Consultancy as required.

How to Apply
Interested and qualified candidates should:
Click here to apply