Visual Designer Duties & Responsibilities

The role and function of a Visual Designer includes the following duties and responsibilities:

  • Consulting with the project team and determining visual design preferences and expectations.
  • Designing original graphics with unique colors, shapes, and typography fonts
  • Refining the output of paint and hand-draw applications by using visual design software.
  • Meeting with the project team for feedback and editing designs, when required.
  • Collaborating with IT developers in aligning visual designs with website functionalities.
  • Developing prototypes to uniformly integrate logos and brand images to other products and platforms, including social media.
  • Enhancing digital images, including the application of contrasts and gradients.
  • Submitting visual design concepts for brainstorming and approval in a timely manner.
  • Keeping track of advancements in visual design technologies and applications, as well as industry trends.

Note that this is not an exhaustive list of Visual Designer duties and responsibilities. Job functions for specific Visual Designer roles may vary, depending on the industry and type of employer.