Social Media Coordinator Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Coordinator:

  • BA in Marketing or similar relevant field.
  • x years of experience as a Social Media Coordinator or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Excellent multitasking skills
  • Critical thinker and problem-solving skills

Note that this is not an exhaustive list of Social Media Coordinator skill, qualifications and experience. Job requirements for specific Social Media Coordinator roles may vary, depending on the industry and type of employer.