Social Media Coordinator job description

Job description of a Social Media Coordinator

Social Media Coordinators, also known as Social Media Managers, oversee a team dedicated to creating social media campaigns. Social Media Coordinator is responsible for planning, implementing and monitoring a company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.

This Social Media Coordinator job description example includes the list of most important Social Media Coordinator duties and responsibilities as shown below. It can be modified to fit the specific Social Media Coordinator profile you're trying to fill as a recruiter or job seeker.

Social Media Coordinator Duties and Responsibilities

Social Media Coordinator job description should contain a variety of functions and roles including:

Develop, implement and manage our social media strategy
Define most important social media KPIs
Work with copywriters and designers to ensure content is informative and appealing
Collaborate with Marketing, Sales and Product Development teams
Manage and oversee social media content
Measure the success of every social media campaign
Keep abreast of the latest social media best practices and technologies
Use social media marketing tools such as Buffer
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Hire and train others on the team
Provide constructive feedback

Social Media Coordinator Requirements / Skills / Qualifications

Social Media Coordinator job description should include these common skills and qualifications:

BA in Marketing or similar relevant field.
x years of experience as a Social Media Coordinator or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Understanding of SEO and web traffic metrics
Team player
Good time-management skills
Great interpersonal and communication skills
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinker and problem-solving skills

As a hiring manager, recruiting an ideal Social Media Coordinator starts with crafting a good job description. Use this Social Media Coordinator job description template to save yourself time and help you attract the most qualified candidates. Feel free to revise it to meet your specific needs.

Job seekers interviewing for the role of a Social Media Coordinator may also reference it in preparation for the interview.

Social Media Coordinator Job Description

Job description of a Social Media Coordinator

Social Media Coordinator Duties and Responsibilities

Social Media Coordinator Requirements / Skills / Qualifications

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