Social Media Analyst Requirements, Skills & Qualifications

The following common skills and qualifications are required of a Social Media Analyst:

  • A degree in Marketing, Communications, or Media, or training with Social Media.
  • Knowledge of SEO best practices.
  • Excellent communication skills.
  • The ability to provide constructive criticism.
  • Experience as a Social Media Assistant, Content Creator, or a similar role.
  • The ability to analyze data (specifically related to user behavior and engagement).

Note that this is not an exhaustive list of Social Media Analyst skill, qualifications and experience. Job requirements for specific Social Media Analyst roles may vary, depending on the industry and type of employer.