WAEC Marketing Past Questions & Answers - Page 9

41.

The channel member who does not take title to goods is the

A.

retailer

B.

wholesaler

C.

agent

D.

distributor

Correct answer is C

No explanation has been provided for this answer.

42.

An example of merchandising activity is 

A.

canvassing for customers by salesmen

B.

displaying product at the retail store

C.

distribution of goods to customers

D.

sales call by salesmen

Correct answer is B

No explanation has been provided for this answer.

43.

The creation of awareness for product at the point of sale is

A.

sales promotion

B.

sampling

C.

personal selling

D.

merchandising

Correct answer is B

No explanation has been provided for this answer.

44.

Coupon is used as a sale promotional tool targeted at

A.

wholesalers

B.

consumers

C.

retailers

D.

salesmen

Correct answer is B

No explanation has been provided for this answer.

45.

A reason for granting quantity discount is to 

A.

encourage prompt payment

B.

encourage bulk purchases

C.

make sales outlet popular

D.

encourage competitions

Correct answer is B

No explanation has been provided for this answer.