WAEC Marketing Past Questions & Answers - Page 72

356.

The amount of money charged for a _______

A.

Fare

B.

Price

C.

Revenue

D.

Cash

Correct answer is B

No explanation has been provided for this answer.

357.

The part of an advertising leaflet that introduces the message of the advertisement is _________

A.

Margin

B.

Headline

C.

Cut-out

D.

Photograph

Correct answer is B

No explanation has been provided for this answer.

358.

A short term tool used in boosting turnover is________

A.

Sales promotion

B.

Mass media

C.

Personal selling

D.

E-marketing

Correct answer is A

No explanation has been provided for this answer.

359.

An element of the external marketing environment is_____________

A.

Organizational policy

B.

Company procedures

C.

Corporate culture

D.

Economic indices

Correct answer is D

No explanation has been provided for this answer.

360.

An element of the marketing mix is________

A.

Processes

B.

Place

C.

Packaging

D.

Production

Correct answer is B

No explanation has been provided for this answer.