WAEC Marketing Past Questions & Answers - Page 71

351.

Which of the following behaviors would satisfied customer exhibit? 

A.

Buy similar products from other companies

B.

Pay attention to other companies' product advertisement

C.

Talk favorably about the purchased products

D.

Recommend competing products for buying

Correct answer is C

No explanation has been provided for this answer.

352.

The process of collecting and analyzing information about the external marketing environment is________

A.

Environmental management

B.

Marketing research

C.

Market segmentation

D.

Marketing management

Correct answer is B

No explanation has been provided for this answer.

353.

The elements that make up marketing planning are_________

i. Situation analysis
ii. Market share
iii. Marketing objective
iv. Marketing strategy
v. Action programme

A.

i, ii, iii, iv only

B.

i, ii, iii, v, only

C.

i, ii, iv, v, only

D.

i, iii, iv, v, only

Correct answer is B

No explanation has been provided for this answer.

354.

A pricing strategy in which the nuyer and seller bargain to reach an agreement on the price of a product is_______

A.

Cost-plus

B.

Haggling

C.

Skimming pricing

D.

Penetration pricing

Correct answer is B

No explanation has been provided for this answer.

355.

An advertising media with the highest coverage area is ____________

A.

Billboard

B.

Catalogue

C.

Magazine

D.

Television

Correct answer is D

No explanation has been provided for this answer.