WAEC Marketing Past Questions & Answers - Page 64

316.

Activities or benefits offered for sale are_______

A.

Brands

B.

Value

C.

customizing

D.

profit

Correct answer is B

No explanation has been provided for this answer.

317.

The tools used by marketers to pursue their objectives in the market is marketing_______

A.

Audit

B.

Mix

C.

Research

D.

Intelligence

Correct answer is C

No explanation has been provided for this answer.

318.

A short-term incentive used to encourage the purchase of a product is_______

A.

Advertising

B.

Personal Selling

C.

Sales promotion

D.

Publicity

Correct answer is C

No explanation has been provided for this answer.

319.

The process that leads to the exchange of value between two or more parties is _________

A.

Transaction

B.

Production

C.

Distribution

D.

Transpotation

Correct answer is A

No explanation has been provided for this answer.

320.

Marketing is the ______

A.

Buying and selling of goods and services

B.

Buying, selling and distribution of goods and services

C.

Identification and satisfaction of consumer's needs at a profit

D.

Distribution and transportation of goods at a profit

Correct answer is B

No explanation has been provided for this answer.