WAEC Marketing Past Questions & Answers - Page 63

311.

A person who owns and bears the risks of a business is an______

A.

Agent

B.

Entrepreneur

C.

Underwritter

D.

Innovator

Correct answer is B

No explanation has been provided for this answer.

312.

A celebrity who influences the buying decision of customers is categorized under______

A.

Social group

B.

Reference group

C.

Peer group

D.

Cultural group

Correct answer is A

No explanation has been provided for this answer.

313.

The aggregate of all conditions and events that affects marketing practice is marketing______

A.

Procedure

B.

Process

C.

Environment

D.

Communication

Correct answer is C

No explanation has been provided for this answer.

314.

The concept that influenced the manufacturing of a low-smoke emission vehicle is_______

A.

Production concept

B.

Product concept

C.

Selling concept

D.

Societal marketing concept

Correct answer is D

No explanation has been provided for this answer.

315.

A warehouse owned and operated by a company for its own is a_______

A.

Public warehouse

B.

Private warehouse

C.

Bonded warehouse

D.

Co-operative warehouse

Correct answer is B

No explanation has been provided for this answer.