WAEC Marketing Past Questions & Answers - Page 37

181.

Which of the following advertising media is interactive?

A.

magazine

B.

internet

C.

television

D.

radio

Correct answer is B

No explanation has been provided for this answer.

182.

The physical presentation of a product to attract buyers is

A.

packaging

B.

branding

C.

merchandising

D.

stocking

Correct answer is A

No explanation has been provided for this answer.

183.

Which of the following factors would influence the type of channel of distribution to be used by a company?

A.

Nature of products

B.

Competition

C.

Negotiation

D.

Government policies

Correct answer is A

No explanation has been provided for this answer.

184.

Which of the following is not an activity carried out o in a warehouse?

A.

Packaging of goods

B.

Grading of goods

C.

Display of products

D.

Inventory record keeping

Correct answer is C

No explanation has been provided for this answer.

185.

Which of the following is not an economic influencing factor in international marketing?

A.

inflation

B.

consumer's

C.

currency exchange rates

D.

political stability

Correct answer is D

No explanation has been provided for this answer.