WAEC Marketing Past Questions & Answers - Page 35

171.

Which of the following iS is required for electronic marketing operations?

A.

internet connection

B.

warehousing facilities

C.

transportation facilities

D.

promotional tools

Correct answer is A

No explanation has been provided for this answer.

172.

Place as an element of the marketing mix can also be referred to as

A.

distribution

B.

product pricing

C.

advertising

D.

product design

Correct answer is A

No explanation has been provided for this answer.

173.

Which of the following sales promotional tools is aimed at the middleman?

A.

coupon

B.

sampling

C.

premium offers

D.

sales contests

Correct answer is B

No explanation has been provided for this answer.

174.

The desire for specific products which are backed by the ability to pay is 

A.

need

B.

exchange

C.

transaction

D.

demand

Correct answer is B

No explanation has been provided for this answer.

175.

The combination of product, price, promotion place utilized by a marketer to address a target market is

A.

marketing research

B.

marketing mix

C.

uncontrollable variables

D.

product mix

Correct answer is B

No explanation has been provided for this answer.