WAEC Commerce Past Questions & Answers - Page 292

1,456.

The interplay of such variables as product, price, distribution and promotion is known as?

A.

the distribution mix

B.

market segmentation

C.

the market mix

D.

the marketing concept

E.

produce mix

Correct answer is C

No explanation has been provided for this answer.

1,457.

When a number of insurers are liable under one given policy, the principle of insurance that applies is

A.

indemnity

B.

subrogation

C.

abandonment

D.

contribution

E.

proximate cause

Correct answer is D

No explanation has been provided for this answer.

1,458.

The method by which insurance companies spread their risk to other insurance companies is called?

A.

double insurance

B.

under-insurance

C.

re-insurance

D.

over- insurance

E.

underwriting

Correct answer is C

No explanation has been provided for this answer.

1,459.

Patent Right gives the owner the exclusive right to?

A.

produce any type of goods

B.

his invention

C.

form a new business

D.

sell to other maunfacturer

E.

produce the same goods with other manufacturers

Correct answer is B

No explanation has been provided for this answer.

1,460.

Activities aimed at creating an image foe an organization are known as?

A.

advertising

B.

market research

C.

public relation

D.

exhibition

E.

mass marketing

Correct answer is C

No explanation has been provided for this answer.