WAEC Marketing Past Questions & Answers - Page 28

136.

The closest channel member to the consumer is_________

A.

Retailer.

B.

Wholesaler.

C.

Agent.

D.

Producer

Correct answer is A

No explanation has been provided for this answer.

137.

The information obtained from a marketing plan is______

A.

Data

B.

Result

C.

Turnover

D.

Feedback

Correct answer is A

No explanation has been provided for this answer.

138.

The reward for an entrepreneur is_____

A.

Wage

B.

Profit

C.

Salary

D.

Commision

Correct answer is B

No explanation has been provided for this answer.

139.

Which of the following is not a tool of sales promotion?

A.

Pricing policies

B.

Premium

C.

Displays

D.

Free Samples

Correct answer is B

No explanation has been provided for this answer.

140.

In marketing research, data that is collected from the target market is_________

A.

Secondary data.

B.

Primary data.

C.

Qualitative data.

D.

Quantitative data.

Correct answer is B

No explanation has been provided for this answer.