WAEC Marketing Past Questions & Answers - Page 26

126.

A feature of cash and carry wholesaler is that it___________

A.

Provides hire purchase service to customers.

B.

Charges lower prices than other wholesalers.

C.

Provides delivery service to retailers.

D.

Offers credit facilities to retailers.

Correct answer is B

No explanation has been provided for this answer.

127.

An arrangement whereby a foreigner pool resources with a local entrepreneur to form a business is_________

A.

Licensing.

B.

Franchising.

C.

Joint venture.

D.

Strategic alliance

Correct answer is D

No explanation has been provided for this answer.

128.

The exchange of goods and services in international marketing is_____________

A.

Counter track.

B.

Foreign trade.

C.

Entreport trade.

D.

Domestic trade.

Correct answer is B

No explanation has been provided for this answer.

129.

The stage in a product life circle where advertising is needed in most is_______________

A.

Decline stage.

B.

Maturity stage.

C.

Growth stage.

D.

Introduction stage

Correct answer is D

No explanation has been provided for this answer.

130.

The stage in the consumer buying decision process where the consumer assesses different products on the basis of what he has learnt is___________

A.

Alternative evaluation stage.

B.

Alternative search stage.

C.

Need recognition stage.

D.

Purchase decision stage.

Correct answer is C

No explanation has been provided for this answer.