The satisfaction of customers in all business activities is emphasized by
market research
marketing concept
marketing mix
product differentiation
Correct answer is B
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
Who among the following generally has no capacity to enter into a valid contract
School principals
Infants
Agents
Religious ministers
Correct answer is B
The general rule regarding contracting with minors or infants is that such a contract is voidable by the minor. This rule has been established to protect younger individuals who may not fully grasp the consequences of certain contracts. Minors are believed to lack the capacity to contract.
The document which specifies the manufacturer from whom goods are to be imported is
closed indent
open indent
export invoice
consignment note
Correct answer is A
A closed indent restricts the agent to a named manufacturer from whom the goods must be bought while an open indent gives the agent a free hand in obtaining the goods from any source
In other words, an open indent is an order to an overseas purchasing agent to buy certain goods, without specifying the manufacturer. If the manufacturer is specified this is a closed indent
pricing policy
marketing mix
product mix
marketing concept
Correct answer is B
marketing mix; is simply a combination of factors such as product, price, promotion and place that can be controlled by a company to influence consumers to purchase its products
bill of lading
consular invoice
bill of sight
ships manifest
Correct answer is D
ships manifest; is simply a list of the shipments or cargo that a vessel is carrying