WAEC Marketing Past Questions & Answers - Page 24

116.

Another term for e-marketing is__________

A.

Direct marketing.

B.

Internet marketing.

C.

Electronic marketing.

D.

Electronic purchasing

Correct answer is B

No explanation has been provided for this answer.

117.

The process of encouraging consumers to buy products at retail outlets is_________

A.

Advertising.

B.

Publicity.

C.

Merchandising.

D.

Distribution.

Correct answer is A

No explanation has been provided for this answer.

118.

The way in which a product is delivered to meet the customers need is_____________

A.

New, product concepts.

B.

Selling concepts.

C.

Advertising activities.

D.

Distribution activities.

Correct answer is D

No explanation has been provided for this answer.

119.

A storage facility that uses advanced material handling system under the control of a central computer is___________

A.

A public warehouse.

B.

An automated warehouse.

C.

A distribution warehouse.

D.

A storage warehouse.

Correct answer is B

No explanation has been provided for this answer.

120.

The selling of goods in small units is normally performed by_________

A.

Distributors.

B.

Wholesalers.

C.

Retailers.

D.

Brokers

Correct answer is C

No explanation has been provided for this answer.