WAEC Marketing Past Questions & Answers - Page 23

111.

Which of the following is not an element of the marketing mix?

A.

Place

B.

Packaging

C.

Price

D.

Product

Correct answer is B

No explanation has been provided for this answer.

112.

Which of the following channels of distribution will be used by a company that wants to have control over its price?

A.

Manufacturer - Consumer

B.

Manufacturer - Agent - Consumer

C.

Manufacturer - Wholesaler - Retailer Consumer

D.

Manufacturer -Agent- Retailer- Consumer

Correct answer is A

No explanation has been provided for this answer.

113.

Meeting customer expectation regarding the quality a product is____________

A.

Customer satisfaction.

B.

Customer excellent.

C.

Customer loyalty.

D.

Customer value.

Correct answer is A

No explanation has been provided for this answer.

114.

Marketing concept means________

A.

Buying and selling to customers.

B.

Selling and distribution to customers.

C.

Satisfying customers needs and wants.

D.

Advertising and promotion to customers

Correct answer is C

No explanation has been provided for this answer.

115.

A document that accompanies goods in transit is a__________

A.

Manifest.

B.

Waybill.

C.

Bill of sight.

D.

Credit note.

Correct answer is B

No explanation has been provided for this answer.