WAEC Marketing Past Questions & Answers - Page 21

101.

A policy where a manufacturer of a product contributes to a retailer's advertising cost of his product is_________

A.

Institutional advertising

B.

Promotional advertising.

C.

Informative advertising.

D.

Cooperative advertising.

Correct answer is B

No explanation has been provided for this answer.

102.

A market that deals in soft drinks and cosmetics is a___________

A.

Consumer market.

B.

Business market.

C.

Government market.

D.

Reseller market.

Correct answer is A

No explanation has been provided for this answer.

103.

Which of the following is not contained in a consignment note?

A.

Name of the seller

B.

Name of tile buyer

C.

Cost of goods

D.

Description of good

Correct answer is C

No explanation has been provided for this answer.

104.

The process of dividing a market into homogenous groups of buyers is_____________

A.

Product differentiation.

B.

Target marketing, market.

C.

Segmentation.

D.

Product positioning.

Correct answer is C

No explanation has been provided for this answer.

105.

An offer of free sample of goods is a form of___________

A.

Conditional sale.

B.

Tied buying

C.

After-sales service

D.

Sales promotion.

Correct answer is D

No explanation has been provided for this answer.